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Top 10 Companies in Sex Toys Market in 2024 Shaping Global Industry Trends

The global sex toys market size was worth USD 32.75 billion in 2022, and it is predicted to grow at a CAGR of 8.5% over the forecast period. Changing customer perceptions, the expanding presence of online merchants, more investment in sex tech businesses, and increased spending capacity are all major elements driving market revenue growth. Furthermore, the trend of liberalizing society and improving mental health both contribute considerably to market revenue development. Explore new ways of mutual affection with LELO's range of sex toys for couples. Make use of remote control technology and strap on surrender yourself to your partner's command.

African countries have a weak presence in the market for sex toys due to low awareness of sexual health. The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to grow at a CAGR of 8.69% from 2024 to 2030.

We tried the 6, which is similar in shape and size to a fountain pen. Unfortunately, we found the toy’s vibrations to be a bit buzzy compared to those of the rumbly and similarly shaped We-Vibe Tango (see below). And the Ultra Power Bullet 6’s handle vibrates to an unpleasant degree. While the Luna Ava vibrator is a steal at $30, don’t expect it to replace your Magic Wand anytime soon. We found its vibrations to be more buzzy than rumbly, and the 20 different settings are a nuisance given that there is no back-or-forth button—you have to click through all 20 to return to the one you started with. There is some controversy surrounding the impact of silicone lube on silicone toys, so we decided to conduct our own test.

Get intimate from afar with these app-controlled vibrators, suction toys, rings and more. You can read more about how we enlisted actual long-distance couples to test and review sex toys at the end of the guide. Rabbit vibrators are extremely popular in the sex toy space, and for good reason. With two arms, they provide both external and internal stimulation. When you buy a vibrator, it’s essential to know how to keep it clean.

With a commitment to quality and ongoing research, TENGA continues to lead the industry, offering a range of products and accessories aimed at empowering individuals to explore their sexuality safely and confidently. Lovehoney Group Limited, established in 2002 in Bath, UK, is a leading online retailer specializing in a diverse range of high-quality sex toys, lingerie, and accessories. With a commitment to sexual wellness, Lovehoney has garnered recognition for its innovative products and exceptional customer service, earning accolades at industry awards such as XBIZ and AVN. The endorsement of LGBTQ+ communities and increased enthusiasm among women for exploring sexual wellness products have further driven market expansion. Additionally, the acknowledgment of sexual activity's role in mental wellbeing has propelled the uptake of sex toys as a safe and manageable means of enhancing intimate experiences.

These toys are usually flexible, and as with any anal toy, will have some kind of handle or stopper at the base. These Sensual Glass Iridescent Anal Beads from Lovehoney are a great starting point—plus, they’re gorgeous. The bottom line for butt plugs is that they can provide a sense of fullness and stimulation that a lot of people love. Just make sure you’re purchasing a toy with a flared plug, such as the Shimmy vibrating plug by Unbound Babes, because your sphincter has naturally powerful suction powers.